Back in 1996 staring stealthily at movie wall posters and banners while
walking to School and making an entry of the release dates and the
number of days a particular Movie has run into my mind’s movie registers
was a pretty common thing for me. One fine day I glimpsed at this weird
poster which had nothing but “ee abbai meeku telusa” (Do you know this
guy?) written on it. The poster remained for about 45 days with the
posters getting changed every week with content on it being same.
Eventually, they released this first look of Pawan kalyan couple of
weeks before the release of the movie “Akkada Ammai Ikkada Abbai”
revealing his name as Kalyan. While the film managed only a mediocre run
at the box office, the only thing that surfaced out of the movie was
Kalyan’s skill with martial arts which were elegantly presented in the
movie.
Due to my limited means, as a kid, I did not get to watch
his next couple of movies Suswagatham and Gokulam lo Seeta. Nevertheless
I kept track of the statistics and gossip about these movies through
newspapers – enough to know that Gokulam lo seeta ended as a hit while
Suswagatham went on to become a Super hit.
The kind of hysteria
Pawan Kalyan created among the youth with Toli Prema benchmarkedthe
beginning of Kalyan’s “Era of Stardom”. I know of people who watched
this movie more than 50 times in theaters (I am not exaggerating). There
were guys who watched this movie show after show, day after day at the
expense of missing classes months together. I still remember watching
this movie on its 63rd day in Sandhya with full house crowd with one
full row of friends. Although it takes another 4 full pages to write
about that whole experience, I will summarize it in four phrases just to
give an idea of how it was ….
“whistles for every scene
with Tons of confetti all over the screen
With Shirts whirling in air
the dances in the aisles etched an indelible memoir”
After
ToliPrema Pawan Kalyan became “darling of youngsters”. People loved
Pawan in ToliPrema (1998) but were not sure what exactly they liked in
him. The confusion got cleared when Thammudu (1999) released in the next
year. His energetic acting, dances, comedy timing – especially in “the
shakuntala akkayya scene”, his style – not just dress or hair style but
even the small mannerisms like getting off the bike differently over its
handle etc., caught every youngster’s attention and thus made him the
uncrowned “Youth Icon of Andhra”. Even Anti-Megastar fans, especially
youth thronged the theaters and watched this movie several times to
witness Pawan’s magic and thus the first vibes started to show up that
this “Thammudu can give a tug of war to even the mighty Annayya !! “.
After
Thammudu, Pawan introduced Puri Jagannath – one of the rarest gems – to
Telugu Film Industry (TFI) as a Director through the film Badri. Today,
even after 12 years, for me Pawan means Badri, Badri means Pawan. It
stands as the most favorite movie of Pawan. The movie started off with a
negative buzz at the box office and during the same week I read in some
newspaper about Puri confessing that there was quite a bit of Pawan’s
influence in many departments of it. Puri probably meant to point out
that the below par outcome should also be attributed to Pawan. Second
week onwards the movie picked up and went on to become a solid hit at
the box office. Since then, for the next 12 years both these powerful
asteroids have been going around the Filmi universe in their own orbits
and now their orbits have aligned and the deadly asteroids of TFI are
coming together to bombard the industry on October 18th.“Atom bomb ki
baggumantunna aggi pulla thodu authe emouddi? Motha mogipoddi !!!”
Similarly Pawan’s power ki Puri’s characterization thodu authe ika
“Boxoffice baddal baashingaale” !!
Flopullo undaga kodithene
first day boxoffice daggara Pawan punch ela untundo Gabbarsingh tho
telisindi. Oka Blockbuster kottaka nalugu nelalu nindakoondane cinema
release chesthe, first day effect ela unadalo [wait for 2 seconds], ela
untundo [wait for a second] oka pandaga pabbam avasaram lekoondane
choopinche cinema “Cameraman Ganga tho Rambabu” !
Pawan Kalyan’s
craze reached new heights with Khushi (2001). The movie which released
in Summer of 2001 became the biggest blockbuster in the career of Pawan
Kalyan. His diction became an addiction to the college-goers while the
style (Khushi bags) and mannerisms had such a strong impact on youth
that the hangover of it has not withdrawn in many of those yet. With
Khushi, Pawan became the “undisputed King of Nizam” which is one of the
biggest movie territories in India and the biggest territory in Andhra.
Real heroes are not created by directors they create themselves !
Directors
like Rajamouli, Trivikram, Puri Jaganadh have had their share in
bringing out the talent of our current super stars and in giving them an
image makeover or image overhaul for some. Like if Rajamouli had
boosted the image of one of our super stars from time to time, Puri was
responsible in bringing the desired image makeover to turn another star
into commercial Superstar but it was Mr Konidela Pawan Kalyan himself
with his unique, creative, and never-before-seen fights in the film
“Badri”, his crazy dialogue delivery in “Khushi”, his hippie outfits in
“Gudumba Shankar” and “Balu” is responsible for creating an indelible
impression on Telugu cinephiles as POWERSTAR!
Which is why while
rest of the “super” stars are requesting top directors to plan a movie
with them the moment they score a hit – in the case of Pawan , its the
other way round the top directors are willing to wait years for that
“okka chance” to direct Pawan Kalyan.
Yes!! Ainakonchem tikka undhi, kaani daaniko lekknundhi :
After
attaining the pinnacle of craze by introducing different shades of
himself through the first six consecutive successful movies
(Suswagatham, Gokulam Lo Seeta, Tholi Prema, Thammudu, Badri, Khushi) –
Pawan could have continued the streak by joining hands with top notch
directors and could have paved way to the superstardom comparable to the
likes of Chiranjeevi and Rajnikanth, but his “thikka” of being and
doing things differently and in his own way led him to grab the
megaphone and direct himself to deliver the movie Johnny.
Many of
you will contend that Johnny is a DISASTER ! Hell yeah!! It was !!!
Johnny is a disaster critically, its a disaster commercially and its a
disaster most popularly!! But,
Johnny will always be in the top 5 TFI all time movies with respect to its cinematography.
No other movie in TFI has ever had or will ever have the pre-release euphoria like that of Johnny.
There won’t be a Pawan Kalyan fan who does not like the movie Johnny .
If there is any flop movie than can make fans to beam with pride its J for J O H N N Y !
Last but not least Johnny was the stepping stone that led to the cult status that Pawan has attained today.
His
penchant for trying something new (Thikka?) continued with Gudumba
Shankar (2004). At a time when fans were eager to see Pawan to bounce
back with an action entertainer, Pawan came out with Gudumba shankar an
out and out comedy entertainer for which he wrote screenplay as well.
The movie did not match fans’ expectations. His subsequent movies
Balu(2005) and Annavaram(2006) did average business while Bangaram(2006)
failed to remain decent.
Jalsa which released in 2008 went on to
become the biggest commercial blockbuster of the year, its first
weekend business was so striking in USA that its numbers were charted on
boxofficemojo.com and thus introduced that site to Telugu cine-goers.
The openings of the movie promised a sure shot industry hit but his
interest to voice out something about the society (THIKKA?) lead to the
Naxal episode in the movie which did not go well with the common movie
audience and hampered the range of the success to some extent. As a fan I
feel very proud when Media considers a commercial blockbuster like
Jalsa as a success of not Pawan Kalyan’s calibre.
Brand factory:
If
a star can claim himself as a brand name than a mere name then Pawan
Kalyan’s aura is a brand factory than a mere brand. Because the brand
Pawan Kalyan is so grand that anything that competes with it ends up
being bland. Hero Ram has always been under the radar of critics for
quite sometime that he imitates Pawan Kalyan, fact is that, he does not
intentionally imitate, the influence of Pawan Kalyan’s mannerisms are so
strong among the youth during the last decade that even heroes are not
spared. He was an inspiration to Nitin who decided to become a star
after watching Toli Prema. One can clearly see Pawan Kalyan’s mannerisms
in Actor Nikhil. Some of the iconic mannerisms/scenes from his movies
have become so frenzy among youth that our now mighty superstars like
NTR ,MaheshBabu have attempted the same .To quote a few from the top of
my head, like in the case of NTR, in the movie Ninnu choodalani, when
heroine calls him and expresses her love, he gets off the bike goes
behind a tree and dance mimiking Pawan’s ToliPrema scene and Mahesh
attempted the rehashed version of Pawan Kalyan’s hillarious Sakuntala
akkaya scene from Thammudu in the movie Yuvaraju.
Whether you
call it influence or impression or imitation or intention, no one can
deny the fact that he has been intrinsically invaluable to the industry
in inspiring different talents.